social media Archives - Savvy Socialist

Friday Fun: Favorite Social Media Cliches (Crowdsourced)

By Carolyn On September 30, 2011 · Add Comment · In Uncategorized

The fluidity of the social media landscape lends itself to real-time trend development through user-generated content. It also lends itself to faux SoMe experts (slash, social media douche bags – are you one of them?) liberally coining “catch phrases” and creating obnoxious email signatures wrought with made-up titles. All of this douchey noise prompted me [...]

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Three Things my Mother Taught me About Social Media

By Carolyn On January 4, 2011 · 2 Comments · In About Me, Authenticity

Happy New Year, all! Coming off of the holidays, I’ve been thinking about how fortunate I am to have such an amazing family. And so, today’s entry is a brief one inspired by my mom. My mom is an incredible lady. Not only did she birth six children, but raised them all to be successful [...]

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The problem with engagement: how do we know they’re not just bored?

By Carolyn On September 27, 2010 · Add Comment · In Engagement

I tend to agree with the fence-straddlers who say that engagement depends on the firm and what you are trying to achieve. I think a simple test will help you define what engagement means for your business and how to measure it. Implement these tactics over a 30-day period and see what drives the largest response and most valuable interactions (from both a business and consumer standpoint)...

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Are you a social media douchebag?

By Carolyn On September 15, 2010 · 4 Comments · In What Not To Do

A self-proclaimed social media geek, I’ll be the first to admit that my love affair with SM is not without its challenges. In particular, one beef I have is that social media empower the ignorant masses to declare themselves “experts” by virtue of the fact that they can publish content real-time (or, re-publish someone else’s original content).

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