QR Codes: Getting to the Right Answer, Right Experience

Dec 02, 2011 3 Comments by

Anymore, it seems that you cannot have a conversation about mobile marketing without discussing QR codes. While they’re (finally) beginning to gain some traction domestically, QR codes elicit an array of opinions from die-hard believers all the way

Engagement, Mobile, Strategy Read more

‘Tis the Season… for #BMNutcracker! Win Tix to BalletMet’s “The Nutcracker”

Dec 01, 2011 8 Comments by

You wouldn’t know it from observing my extreme awkwardness and untamed clumsiness, but I was a ballet dancer for seven years. My parents enrolled me in ballet at the tender age of four, and I danced until I was 11, when we moved to Dallas and gymn

About Me, Engagement Read more

Retailers: Make Me Feel Special. Distinguish Offers by Channel.

Nov 28, 2011 3 Comments by

We’ve barely begun the holiday season and already, I am annoyed. Yeah, I know. I’M annoyed… what else is new? But here’s what’s chapping my ass this week… I’m already overly bombarded with offers and discounts from retailers! To the point w

Customer Service, Engagement, Strategy, What Not To Do Read more

Etsy.com Socializes the Online Holiday Shopping Experience

Nov 14, 2011 No Comments

Whether we’re ready for it or not, it’s officially holiday season. It seems to come earlier and earlier each year, with an ever-more-intense onslaught of promotional messaging from retailers. Similar to holidays past, I’ve noticed that the majorit

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The Social Media Mantra: “I Told You So”

Oct 27, 2011 No Comments

Greetings friends! Checking in with a brief entry today. Basically, to let you all know that I am, in fact, still alive. But also because I feel guilty for not blogging in awhile. I recently renewed my commitment to churning out some great content fo

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Friday Fun: Favorite Social Media Cliches (Crowdsourced)

Sep 30, 2011 No Comments

The fluidity of the social media landscape lends itself to real-time trend development through user-generated content. It also lends itself to faux SoMe experts (slash, social media douche bags – are you one of them?) liberally coining “catch phrases

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Facebook’s Makeover: What You Need to Know, How to Get the Timeline, & What This Means for Brands

Sep 26, 2011 No Comments

What a whirlwind week for Facebook! I don’t pretend to be the be-all, end-all source for things you need to understand about these monumental changes. But, I thought it might be helpful to aggregate some of my favorite articles that will outline al

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I Suck at Blogging

Sep 13, 2011 No Comments

You know, when I launched this blog, I didn’t really have any hard goals in mind (which is wrought with hilarity, seeing as how I run around preaching that SoMe begins with goal/objective identification). I really just wanted a space in which I could

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Mouthing Off About Size Over on Schmittastic’s Blog

Aug 26, 2011 No Comments

Holler. And Happy Friday (dear GOD did it take forever to arrive this week!). Today, you can find me mouthing off over on my friend Amy’s blog, Savvy Sexy Social. Basically, I toss around a little innuendo and discuss the all-important question,

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The Measure of a Successful Blog

Aug 23, 2011 2 Comments

Today’s sassy commentary is brought to you by one of my favorite social media mavens, Amy Schmittauer… slash, Schmittastic. She is a no-nonsense strategist who is a big proponent of telling it like it is… even if the truth hurts and makes you wan

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